NAGRA Insight is a highly scalable, cloud-based platform that combines business knowledge with data science and artificial intelligence (AI) to improve revenue and cost drivers for service providers across four key areas: boosting subscriber numbers, optimizing content, enhancing quality of experience delivered, and improving effectiveness of targeted advertising.
“Enabling more effective decision-making is critical for the pay-TV, telco and premium content industries,” said Jacques-Edouard Guillemot, SVP at NAGRA. “NAGRA Insight enables service providers to manage every aspect of their operations, including their subscribers, more effectively and to focus on growth. Winning this award is a further proof-point that our solution can help organisations around the world to optimise their entire business to drive performance improvements and operational excellence.”
NAGRA Insight was designed for the premium content, pay-TV and telco industries, utilizing NAGRA’s deep industry understanding and experience working with service providers globally. Since its inception, the platform has created additional revenue and significantly improved the bottom line for some of the world’s largest operators, by helping them allocate marketing campaign budgets more effectively, optimise call centre routing and build personalised pricing and package offerings.
Additionally, in the context of COVID-19, NAGRA Insight has proven to give the TV and media industry an added edge in building resilient response tactics to keep subscribers engaged and boost revenue. NAGRA has outlined the challenges the industry faces in this new environment in the recently released whitepaper titled “Shaping Post-COVID Resilience for the Premium Content, Pay-TV and Telco Businesses.” Click here to download a copy of the report.
For more information on NAGRA Insight, click here.
NAGRA, the digital TV division of the Kudelski Group (SIX:KUD.S), provides security and multiscreen user experience solutions for the monetisation of digital media. The company provides content providers and DTV operators worldwide with secure, open and integrated platforms and applications over broadcast, broadband and mobile platforms, enabling compelling and personalized viewing experiences. Please visit dtv.nagra.com for more information. Follow us on Twitter and LinkedIn.
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